Advertising with Mill Media is your opportunity to connect with the most influential and engaged audiences in some of the UK’s biggest cities.
Mill Media publishes award-winning local digital newspapers across the country. Our titles – The Mill, The Tribune, The Post, The Dispatch, The Bell and The Londoner – reach more than 170,000 newsletter readers in Manchester, Sheffield, Liverpool, Birmingham, Glasgow and London every week. We also have a combined social media following of over 50,000.
Our publications set the agenda in their cities, and our readers are fiercely loyal. We’ve built a reputation for quality journalism and beautiful writing, and advertising with us lifts your brand.
Why partner with Mill Media?
Influential audiences
We’re read by the decision makers in each of our cities: the Mayors, chief executives, MPs and councillors who follow us to keep up with the big stories in their area.

Trusted brands
Our titles score very highly for trust – over 90% of our readers on all our titles trust us to tell them the truth. That’s significantly more than the Guardian or the BBC, and much higher than other local titles.

Authentic connection
We have built a close relationship with our readers, thousands of whom pay for extra content from us. We work with you to communicate in our voice, using humour and local references, to truly connect with our readership.
Societal impact
Mill Media is leading the nationwide movement for better local journalism – pushing back against clickbait and celebrity stories. Advertising with us is your chance to support us in our mission.
By partnering with us as a sponsor, you will be able to speak directly to our audience — readers who have a very strong connection with our teams and our mission. You will also be associated with brands that stand for quality, trust and deep commitment to the places they cover.
Our readers
Our readership are diverse and unique. They are keen for new experiences, cultural events, and are willing to spend on quality.

Our Sponsorship Products
We have three different levels of sponsorship product, depending on how widely you want to communicate the message, and how long you want your campaign to run for.

Your campaign with us will:
- Drive a major uplift in awareness about your organisation or event across our cities.
- Ensure that the leading decision-makers in business, politics and media know who you are and what value you bring to the region.
Our recent partners include RHS, Manchester Central, Brsk, Manchester Lit and Phil, Make My House Green, Manchester Museum and The Sustainability Show.
To speak to us about our sponsorship opportunities, please email daniel@millmediaco.uk and we will set up a call.
Testimonial
Tom Cheesewright, Founder of talent agency Pomona Partners, recently ran a campaign across The Mill, The Tribune, and The Post. Here he explains his reasons:
Why did we choose to spend money with these new, local titles? There are a few reasons. Some of them come down to instinct, some down to bias, and some down to hard business sense.
Let’s start with instinct, because honestly, that was the most important sense at play here. I’ve been a reader of The Mill since someone recommended it to me. Lots of the people in my circle are readers and subscribers. And instinctively, I think that’s the sort of people we need to reach. Professionals in the public and private sectors, with influence and access to budgets that they might be directing towards events and hence might come to us to book out brilliant speakers…
Read the rest of his testimonial here.
E-mail daniel@millmediaco.uk to start a conversation about what a campaign could look like.
